Why Christmas ads will never be the same again

The 2016 Christmas ad season seen brands use tried and tested tactics to play on viewers’ emotions. While nostalgia and humour never fail to make us smile, this year old tricks aren’t enough to capture the viewer’s attention. As mobile and social increasingly power display, brands are turning to digital to reach consumers.
John Lewis launched its much-anticipated ‘Buster the Boxer’ Christmas campaign, but this year with its first-ever Snapchat filter allowing viewer