04-10-2018 11:40 via thedrum.com

Why China’s Golden Week is a golden opportunity for mobile payments

This week in China is the second biggest annual holiday - Golden Week. For the uninitiated - think Easter, with the airports jammed with travellers going abroad, but with the difference being that nearly all are high net worth millennials, with shopping for high quality goods uppermost on their minds.
Chinese visitors and their spending grow each year, and it is inevitable that this Golden Week will generate bumper sales for brands and retailers that know how to market to the tourist audience, b
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