Why car manufacturers need to move towards a service-based experience

The automotive sector is at the intersection of a number of tech fuelled trends that should have already created transformational change. The fact that the model still hasn’t significantly changed is testament to how ingrained car ownership is in society and how unable or unwilling manufacturers have been to drive fundamental change. Whatever the reason, they will need to shake off their current mindset as we are heading towards a point where the current model could be unrecognisable in as