Why Budweiser’s World Cup beer ban might not be all bad for the brand

Just 48 hours before kick-off, alcohol sales have been banned at the tournament in Qatar. Could the brand use this blow to its advantage? 
Budweiser was to be the only alcoholic beverage available to fans at the eight match venues in Doha – a privilege it had secured in an estimated $75m sponsorship deal inked with Fifa.
“Well…this is awkward,“ the AB InBev-owned brand wrote in a now-deleted tweet as headlines emerged that a full alcohol ban was coming. The rea