Why Budweiser is in high spirits about its foray into whiskey in India

The AB InBev brand is moving beyond beer with the launch of its Magnum Double Barrel Whiskey.
Beer giant AB InBev (maker of Budweiser, Beck’s, Corona, Hoegaarden etc) has announced an India-first innovation, launching Budweiser Magnum Double Barrel Whiskey in one of the largest global whiskey markets. 
As the second largest spirits market in the world (10% of global spirits consumption happens there), India’s alcohol industry presents a very attractive econom