Why brands should go the influencer way this holiday season

Christmas is typified by John Lewis’s yearly tear fest advertisement - we all remember last year’s Man on the Moon and this year’s Buster the Boxer. Or how about the iconic Burberry ads? Brands are paying thousands of dollars each year to get some ad-space during the hectic holiday period; but there is another effective strategy which more and more brands are opting for: Influencer Marketing.
Influencer Marketing allows brands to connect with consumers in a more natural way, by