Why brands should be looking to micro-influencers to generate sales in the countdown to Christmas

​Back in the midst of August, online fashionista Zoella uploaded a first look at her Christmas beauty range. With over 11 million YouTube subscribers and a further six million on Twitter, she is often referred to as one of the most powerful online influencers.
There's no arguing that influencers are now an integral part of the marketing mix, and when names like Zoella and PewDiePie first arrived on the scene the opportunity seemed simple: align yourself w