Why brands need to use KOLs (influencers) in China

If you are new to the China market, or in the process of creating a digital strategy to reach your Chinese consumers, there is one tactic you just can’t ignore: KOL (key opinion leader) endorsement.
Have you ever heard of a social media influencer with 4.5 million followers selling 100 cars (no, not virtual cars) in five minutes in the West? Probably not, but in China this is not an uncommon event  in China’s KOL-driven economy.
Qumin has created a brief overview of what makes t