Why brands must make data security part of their mindset

Modern life is creating a flood of information – 16 trillion gigabytes of data were created in 2016 alone, and that number is expected to rise tenfold by 2025. Mobile devices allow brands to gather more nuanced customer data than ever before, providing actionable insights into what people value and how they engage; the kinds of insights that strong customer relationships are built on.
But these relationships are also built on trust: your customers’ trust that you’ll keep their