Why brands are learning to be oblique to connect with their audiences

Earlier this year, Real Life magazine launched online exploring living with technology (with the emphasis on living).
Its editor-in-chief Nathan Jurgenson is a social media theorist, contributing editor at the New Inquiry and a researcher at Snapchat. This isn’t a fast-news pop-tech site, the writing is thoughtful, personal and intelligent. Its writers hail from the New York Times, the Guardian and the Atlantic amongst others and are accompanied by a raft of academics, professors and autho