Why brand safety is everything

The internet has undeniably built new ways for brands to communicate to audiences. With up to 1.2 zettabytes per year worth of internet traffic, companies such as Facebook, YouTube and Twitter are capitalising on massive online reach and offering brands the option to advertise on their platform. However, as convenient as it may be for brands to increase their online reach, digital advertising can sometimes go wrong. We’ve seen this happen with&n