Why brand advertisers are shifting to attention-based metrics

After a troubling year for digital advertising the world's biggest brands are cautiously re-embracing programmatic. Although, they are now turning to attention-based metrics to better ensure brand safety and overall return on investment (ROI). 
This was the consensus shared from attendees at The Drum's recent Programmatic Punch event. Speaking on Thursday (9 November), participants in a panel that explored the growth of programmatic across apps, mobile and video said this shift to