Why blockchain is the medicine, not the cure for advertising's problems

According to Forrester, governments and businesses in Asia Pacific are starting to embrace blockchain technology to drive digital innovation and create more business opportunities. So how important of a role will this new tech play in the future of advertising for brands and marketers?
For the uninitiated, blockchain is a tech that forms the base for cryptocurrencies like bitcoin and uses a large excel sheet to operate in a fragmented network format. It allows large amount of data to be transmit