Why BBDO and Simon Le Bon are unpicking the creative process to put music at its heart

After creating a string of successful ads soundtracked by Simon Le Bon’s Syn, BBDO Asia cemented a partnership with the commercial music studio aiming to alleviate creatives’ proclivity to think of music as an afterthought.
For the agency, it’s a unique proposition that enables its clients to connect with consumer emotions on a higher level; for Le Bon, it’s an opportunity to musically unclip his wings from Duran Duran.
Syn, the creative commercial music agency found