Why banking brands need to evolve to embrace an inclusive approach to innovation

Gone are the days when shiny new ideas turn up with a swagger in a fancy presentation. A group of external rabble-rousers shouting through the letterbox “...stop being so bank” will not yield the desired results at your financial services business. For change to be successful it needs to come from a shared philosophy that is inclusive, from within the business.
A new dynamic is evolving. An approach that creates new opportunities, closer collaboration and makes change visible so ever