Why Australian brands are only scratching the surface of video advertising

We have all talked a big game about video advertising. In fact, many of us had declared it the single biggest game-changer of 2017. And yet, as we hurtle towards the end of the year and stop to reflect, a pertinent question emerges – are we really there yet?
Although Australian brands and agencies are eager to pump more spend into video, many are still erring on the side of caution, and what underlies this hesitance is a general fear of the lack of programmatic expertise when it comes to v