Why, at 109 years old, Shell is turning to musical influencers like Pixie Lott for its #MakeTheFuture campaign

Besides their aptitude for music what do Pixie Lott, Jennifer Hudson and Steve Aoki have in common? The trio feature in Shell’s #MakeTheFuture campaign which is aimed at millennials and looks to highlight the global giant’s partnerships with energy startups.
The drive seeks to show that collaboration can transform anything be it technology, or a piece of music, while underscoring the need for greater global alliances to create cleaner energy solutions. So, the artists invol