Why artificial intelligence is the PR client from hell

Artificial intelligence is every PR’s nightmare, an amplified version of us that makes it the impossible client.
It may be ‘fake’ but its behaviour is all too real. AI is the psychopathic CEO we all know so well, complete with tunnel vision and schizophrenic tendencies. AI has no fear and is unrelenting in achieving its goals. AI is never satisfied, always wanting more.
The devil is hiding in the hidden details. So how do you soften AI’s rock-bottom brand image?
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