Why are we still making rubbish mobile ads?

Can you remember the last mobile ad you saw?
The truth is, you most likely don’t. You don’t need a Harvard MBA to understand the key reason for this: mobile ads suck, most of the time.
They appear all day, every day, on a device that is rarely ever out of our hands; it’s the first screen we look at, and often in Asia, our first and only screen. Yet despite their ubiquity, mobile ads make very little impact. Frankly, who likes them?
This is especially prevalent in this part of t