10-05-2018 14:08 via thedrum.com

Why are we still buying into generational stereotypes?

As the office’s resident member of Generation Z, it’s been fascinating to see articles flooding my LinkedIn feed advising concerned business leaders on how to prepare for my generation to enter the workforce in droves. Particularly fascinating are those claiming to hold the secrets of to how to engage Gen Z – and most of them tend to assume that people born after 1995 form part of some disengaged, short-attention-spanned monolith.
The notion that people who were born during a s
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