Why are advertisers still failing to represent lesbians?

When is the last time you saw an ad featuring a gay woman? Chances are you might not even be able to recall a single commercial. And you wouldn’t be wrong thinking they are few and far between.
Research by Lloyds Banking Group published in 2016 showed that just 19% of people featured in advertising are from minority groups, and of those only 0.06% are from the LGBT community despite this group making up 1.7% of the British population.
Lloyds then surveyed consumers to get their opinions an