Why Apple’s move to offer Amazon’s Prime Video on Apple TV is brilliant

Have you ever felt rather smug paying for your groceries in the supermarket with your wearable tech, only to then be asked whether you have a loyalty card, and you’re back to fumbling in your bag to find your wallet?
Or installed wireless speakers around your home only to find it doesn’t come with your favourite music service integration, and you can’t play the music you love?
The problem isn’t really about the technology not working, but more a case of outdated thinking