05-10-2016 14:58 via thedrum.com

Why and how brands should take advantage of Facebook Messenger bots

Bots are nothing new. In one form or another, they have been around for years. The term comes from a Czech word, robota, meaning 'forced labor'. The word robot first appeared in a 1920 play by Czech writer Karel Capek, R.U.R.: Rossum's Universal Robots. 
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Now robots vacuum the floor, they paint cars, they mow the lawn, they make your coffee. Any computer is ultimately a robot; it’s a machine which is forced to perform a task. Of course, bots come in all shapes and sizes with
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