Why Amazon used traditional media to ensure Prime Day 2017 is its biggest shopping event yet

Amazon Prime Day is here, a 30 hour sales event across 13 countries that entices shoppers to join the Prime family with the lure of sizeable discounts across hundreds of thousands of products.
This being the third year of the online shopping event, the retail giant hopes to maintain the momentum and frenzy it has whipped up in previous years and continue hitting home the message that the platform is the place to go for a bargain. 
To partake in the purchase of discounted