Why Amazon Prime Video has signed Bollywood star Varun Dhawan to be its 'Bae' in India

In a world of celebrities as endorsers and influencers, Prime Video India has unveiled a first-of-its-kind 'Bae' to spread the word about what's on the platform. We hear from Amazon, and its new ambassador, about what the partnership will entail.
Leading streaming service Prime Video has launched an innovation in India to build fandom by recruiting its first Bae in the form of Bollywood star Varun Dhawan. Bae or ‘before anyone else’ is an oft-used term among the GenZ a