Why Africa is the ‘final frontier’ for global brands

One of the new channel idents for MTV Base in AfricaThe dynamics of the global economy are shifting apace. With uncertainty in developed markets such as the UK, the US and Europe, many brands are looking beyond their traditional customer bases in search of new opportunities and sources of growth. Africa, the world’s poorest continent but also the most untapped by consumer brands, looks set to benefit.
Africa is of course a huge landmass with massively varied conditions across its countrie