Why advertisers should bid adieu to the “perfect mom” trope this year

The image of women as innate nurturers, always going that extra mile for their families is one that dominated advertising and marketing for decades, showing up in all kinds of ads, from cleaning products, to food, beauty products and everything in between. This self-sacrificing woman puts her family first, and in more recent decades, ably handles a career on top of the multitude of school bake sales and costume contests she happily partakes in. Balancing family and career comes easily to th