Why Adaptive Persuasion is the future of customer experience

Marketers need to target the right people, with the right message, at the right time, in the right place. We need to gauge how they might change day-to-day and frame our messaging accordingly.
At Rapp, we call this Adaptive Persuasion, the ability to adapt our marketing approach on the fly according to the context of our customer, their personal make-up right down to their personality profile and their personal heuristics at that moment.
Many of the ground-breaking techniques in AI that dri