Why 2016 was the year Dmexco became more than 'the programmatic show'

Dmexco has established itself as arguably the leading European conference for adtech – and increasingly martech – vendors to justify themselves when it comes to advertisers and traditional media owners including them on media plans.
Dmexco is now a tier-one attraction
This year it was reported that more than 50,000 delegates packed the Koelnmesse in Cologne, Germany, with those attending travelling from all over the world. The calibre of participants on the conference