09-01-2017 14:14 via thedrum.com

Whole Earth launches first outdoor campaign in 50th anniversary year

Peanut butter brand Whole Earth is spreading its message through an outdoor ad campaign for the first time as it enters its 50th year. 
The ‘Fuel Good, Feel Good’ campaign focuses on the natural goodness and health benefits of its spreads portfolio, and includes 5,000 static adverts that are expected to reach over 7 million Londoners. 
The creative is being supported by social activity anchored on the hashtag, #FuelGood. The Wessanen UK-owned brand has also recruited e
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