Who should lead digital transformation?

With digital transformation impacting so many different functions there is much debate over who should take responsibility for implementing it.
Blake Cahill, global head of social and digital marketing at Philips, does not think one person should be brought into a business to lead digital transformation, particularly for an organisation of the size and scale of Philips.
“If you hire a digital transformation person and think they can reshape the entire company of 100,000 people, I