Who is Gen Z? How teens are consuming content

Defined loosely as the generation born approximately between 1996-2011, Generation Z is 25% of the world's population and is poised to surpass other generations in terms of buying power in the near future. Awesomeness, a multi-platform media company, has analyzed the habits of millennials' younger siblings, Generation Z, in a partnership with research firm Trendera. 
According to Awesomeness, who is creating content slates and branded content for these young people, the gener