White Bulls & Grey Ghosts – copywriting and the battles we have with the page

Were it not for the start and the end, copywriting would be a breeze. Like a Polo mint, copywriting is one of those tasks where the middle is the part we chomp through most easily.
 
Beginning anything – from complicated surgery, to a 100-yard dash, to writing the label for a craft beer called ‘Collymore’s Ennui’ – leaves a dull ache in the mind, fingers and groin.
 
Hemingway – in between shooting things, getting hammered and writing the 20th centur