Which brands are winning the World Cup ad stakes?

At the mid-way point of the FIFA World Cup, it’s a San Fransisco-based shopping app that is leading the way in the ad stakes, triumphing over football heavyweights such as Coca-Cola and Adidas, according to data shown exclusively to Marketing Week. 
When it comes to emotional engagement, US online shopping portal Wish comes out top for its ‘Time On Your Hands’ campaign, according to System 1, which monitored how thousands of UK consumers responded to 28 different World Cup