Where is the safest social dollar for advertisers right now?

Wobbly Meta earnings; Musk tearing up the Twitter playbook; Instagram in an identity crisis... not much feels certain on social right now. So we asked a bumper crop of 10 social experts: which platforms are safest for social spend?
Will Jennings, head of paid media, Tipi Group
‘Safe’ could be a safety net of forecastable performance, or a brand-safe environment. Either way, more established platforms have been shaken up, and while there’s still potential performance and plenty