Where is Experience Design headed in 2018?

Trends, by definition, come and go, but our mission as experience designers remains the same: to make people’s lives better. Here are my predictions for the remainder of the year ahead.
Data revolution
When GDPR (General Data Protection Regulation) takes effect in May this year, many companies will face the prospect of being non-compliant and will need to redesign their services. As customers will hold all the power over the use of their personal data, companies will have a duty to in