When will Asia reach the ‘golden age’ in mobile video advertising?

Mobile has become the fastest-adopted technology of all time with 3.17 billion digital consumers, according to a recent report by the Boston Consulting Group. This has escalated the growth of mobile video, with China and India becoming the largest mobile video ad consumers in Asia Pacific (APAC).  Perhaps not surprisingly then, fuelled by the rapid shift in consumer media consumption, sophisticated targeting and use of interactive video, programmatic is poised for a promising future for mob