When content marketing turns smart: tips on how data can help creativity

Marketing automation has given our industry a new way to leverage insights so that we can continually personalize content, making it more relevant and timely for people as they move along the consumer journey. The big debate today is whether or not tech will take over creativity and how we keep content agile, relevant and effective. Here are just a few tips for marketers looking to enhance their content marketing efforts in a data-driven world.
Dynamic Creativity Still Requires Human Touch
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