When bad copywriting isn’t your fault (and when it sort of is)

In the last instalment of this column (and if ‘instalment’ isn’t too fanciful a description) there was a certain degree of snootiness on the subject of those people who don’t see the value of a professional copywriter.
 
Alongside the usual helpful feedback about where and when to use an apostrophe, a few people wrote to me with a common objection. This was to say that my righteous defence of the copywriting profession seems rather flimsy when you are faced with a pi