WhatsApp unveils ephemeral messaging as Facebook apps continue to emulate Snapchat

Facebook is continuing its offensive on Snapchat with the rollout of an ephemeral multimedia messaging feature in WhatsApp called Status.
The company revealed that the new feature is an evolution of its original objective to enable users to share with friends and family just what they are doing.
After 24 hours the messages, be they videos, gifs or images, will disappear, emulating Snapchat’s Stories, already very publicly the inspiration of another Facebook app, Instagram’s, ‘S