What’s the state of influencer marketing in 2017?

According to a study from market research company eMarketer last year, influencer marketing is rapidly growing in part because it can yield more authentic content – and it can help combat ad avoidance among consumers.
At a recent panel sponsored by influencer marketing platform Julius, in partnership with The Drum, influencer marketing experts gathered to talk about what influencer marketing is today, who is doing it well – and even how to measure it.
Per Jared Augustine, CEO of