What’s the point of the pitch process?

The simple, honest answer is that pitches should be a mechanism for brands to find the right agency partners to activate work on their behalf. But the more incisive question to ask is: how do both clients and agencies get the most out of the process? After all, brand/agency relationships should be marriages with the longevity to solve business and communication challenges, rather than a succession of quick romps.
It’s for this reason that both agencies and clients should properly invest th