What’s the best way to sell a great idea to your boss or client?

What’s the best approach to get an idea past corporate gatekeepers? Experts from Carat, 72andSunny and Wunderman Thompson weigh in.
At work, we’re pitching all the time – even if we don’t know it. But even if your initiative is perfectly rational, profitable and Novel Prize-winningly brilliant, selling it to the decision-makers – whether they’re a supervisor, chief exec or client – can be another matter.
One person’s epiphany can be anoth