What’s in store for 2018? Marketers share their predictions

‘People will realise digital marketing and marketing are one in the same’
Zoe Burns-Shore, head of brand and marketing at First Direct 
“I see a few things happening next year. First, everyone outside those working in marketing will continue to believe that no-one watches telly, while all secretly watching telly.
“Secondly, I think at least 100 new digital platforms will be launched that all promise to make everyone’s marketing more personal and relevant &