What’s in a name? From design to experience design

Earlier this year we renamed our team from ‘design’ to ‘experience design’. This may sound like a fairly subtle and relatively insignificant change but we did it quite deliberately to explain where the team sits both within MMT Digital and the wider Be Heard Group, who acquired us in 2016.
Within Be Heard, we are specialists in experience design and build: we think holistically about how a brand is platformed (the back end) and how it interacts with the customer across mu