What’s a brand got to do to be ethical these days?

The rise of the conscious consumer has been increasing rapidly over the past years, forcing brands to re-evaluate their ethical stance and to incorporate purpose and CSR into their approach. But is this now enough in the modern day to gain consumers’ trust?
Even in the past few weeks, we’ve seen brands like The Body Shop and The Co-operative Bank, who were seen as the epitome of ethical behaviour in business, reporting poor business performances. Perhaps just having ethical credentia