What's programmatic costing you?

Earlier this week Goodway Group published a survey which tipped programmatic display ad prices to jump by as much as 20% over the next 12 months in a report entitled What’s Programmatic Costing You? 
The report looked at some of the dynamics likely to alter the cost of display ads bought in such a way, with report authors noting that "it's time to reset your pricing expectations". 
Report authors at Goodway Group have forecast that North American publishers taking