What you need to know before your brand enters China

Bringing your brand to the Chinese market can be attractive, but make sure you do your homework first. In the first of a two-part blog,  Eve Lo of Isobar China reveals how a brand can succeed in China.
With an e-commerce value larger than US, UK, Japan, Germany and France together, China is the largest cross-border market in the world. In addition, a recent Ad Spend report shows that the advertising market in China is expected to grow by 6.5% in 2018 to RMB 630 billion, representing 16.2% o