What you need to know about livestream shopping in 2023

Alessandro Bogliari of The Influencer Marketing Factory digs into findings from the agency’s recent study on livestream shopping in 2023.
Livestream shopping is a way for consumers to purchase items in real-time, making it convenient for audience members to purchase directly from the brands they love (and the influencers they trust).
Livestream shopping gives customers a way to preview products live and have their questions answered by experts. This interactive experience allows customers