What World Cup? Why Wimbledon trumps its commercial rivals

There’s a rather significant global sporting event drawing to a close this summer.  It features an array of amazing talent from top sporting nations such as England, Belgium, France and Croatia.
You know the one – it takes place annually at a swanky tennis club in a small(ish) enclave of London’s SW19. 
Wimbledon, so often the zenith of the British summer, has had the misfortune of drifting somewhat under the radar this year, mostly due to England’s improbable f